Agency owners

• AAgency Owners: Tired of Paying to Be Pitched by Other Agencies?running first
• BBefore You Buy Another Conference Ticket, Find Out Who Could Buy From You.
• CYou Came Home With Business Cards. Who Came Home With the Business?

The ticket, the hotel and the days away need a better reason than another stack of cards. Start with the companies relevant to your agency, then decide whether Rome deserves a place in your calendar.

• AMore Clients. Same Headaches. Where Are the Better Ones?running first
• BYour Dream Agency Has Fewer Clients. The Hard Part Is Finding the Right Ones.
• CWhat If Your Next Growth Move Was One Better Partner?

Another difficult retainer can make the agency bigger without making it better. The next move starts with deciding who you actually want to work with, and finding out whether they'll be in Rome.

• ACould Your Client Replace Your Agency With One Employee and a Login?running first
• BWhen Your Client Asks, "Couldn't AI Do This?" What Are You Selling Next?
• CYour Agency Fee Is Up for Debate. Give Clients More to Compare Than the Work.

When clients question the price of execution, your answer needs substance. The AGS Welcome Kit helps you investigate companies and commercial relationships that could complement what your agency already does.

• A"We're Bringing This In-House." How Much of Your Agency Just Walked Out?running first
• BOne Client's Goodbye Shouldn't Put Your Whole Agency on Edge.
• CYour Biggest Client Has an In-House Plan. Do You Have a Plan for What Comes Next?

Losing an account is painful. Having no credible next conversation makes it worse. Start checking which companies in Rome could fit your agency before another renewal becomes the whole month's plan.

• AYour Agency Is Fully Booked. Why Doesn't It Feel Safe?running first
• BDelivery Is Full. The Sales Pipeline Is Empty. Now What?
• CToo Busy to Find Clients. Until You Need One Yesterday.

Client work fills the week. Finding the next client gets whatever's left. Before you take time out for Rome, check whether the companies and the trip plan justify making room.

• AYou Know How to Run Traffic. Is a Retainer the Only Way You Want to Get Paid?running first
• BBefore Your Agency Takes a Rev-Share Deal, Ask Who Carries the Risk.
• CThe Same Traffic Skills. A Different Deal. Is It Worth Exploring?

For agencies that can run traffic, performance arrangements are worth investigating. Start with suitable offers, the people behind them, and the questions that determine whether the economics fit.

• AYou Run the Agency. Who Do You Talk to When You Don't Have the Answer?running first
• BPlenty of Client Calls. Nobody to Ask, "Am I Running This Agency Right?"
• CGoing to a Conference Alone? Start With Who You'd Actually Want to Meet.

Pricing, staffing, margins: some questions are easier to ask someone who also owns the business. Start by seeing who's coming to Rome and how you could take part, even if you'd be arriving alone.

• ABefore You Pay for Another Conference, Make It Pass These Five Tests.running first
• BWill Rome Be Worth It for Your Agency? Start With These Five Questions.
• CAnother Stack of Business Cards? Five Checks Before You Spend on Rome.

The names, the access, the full bill and the follow-up plan. Check them before you commit. The AGS Welcome Kit and its Best Value for Money Guide are the starting point.